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CELEBRATE GREY DAYS 2026

Come out and celebrate New Balance Grey Days with Champs Sports!  


What is Grey Days?

‘Grey Days’ is an annual celebration of everything that New Balance represents. What began as a unique choice soon became identity, evolving into a defining and enduring expression of New Balance.


Champs Sports we will be partying all weekend with daily drops, exclusive prizes and more you won't want to miss out on!


May 15 -- 5 pm - 8 pm 

May 16 -- 12 pm - 6 pm

May 17 -- 12 pm - 6 pm

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3:00pm-3:30pm

Speaker Presentation

Edwards founded PENSOLE to give talented young design students an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.

3:30pm-5:15pm

Master Class Session

In the Master Class, participants are tasked to create a new Under Armour lifestyle sneaker design – from idea to finished concept. PENSOLE founder D’Wayne Edwards is leading the course of 18 students from 7 different countries, guiding them through PENSOLE’s “learn by doing” footwear design process.

5:15pm-6:00pm

Winner Drawings

Winners are awarded a prize of $20,000! We look forward to your creative concept submissions.

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